Brand Management

Reach – Độ phủ

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Brand Management

Average minutes rating viết tắt AMR

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Brand Management

Television Content Rating System

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Brand Management

Television ratings viết tắt TVR

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Brand Management

Households Using Television viết tắt HUTs

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Brand Management

Sample

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Brand Management

Television Audience Measurement viết tắt TAM

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Brand Management

Universer

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Brand Management

Intimacy – độ mật thiết

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Brand Management

Beneficial audience – khán thính giả có ích

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